If you have heard about social media and how it can benefit your business, but don’t know where to start, here’s where to begin.
There are many social media platforms on the Internet – too numerous to count. Not all of them are going to be beneficial to you and your business. In order to use social media successfully, it is important to identify and use the platforms that will have the greatest reach and the greatest impact.
Introducing Social Media for Consultants (2nd Edition)
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 Download a FREE excerpt of Social Media for Consultants (2nd Edition) now. |
The Author
My name is Justin Beller and I’m a training and development consultant. Unlike brick and mortar stores that sell goods to customers, selling consulting services is an entirely different ballgame.
In 2005, social media as we know it today was in its infancy. When I started my business back then, I dedicated most of my time marketing and selling my consulting services to potential clients using traditional forms of outreach such as cold calls and direct mail. Those methods met with more resistance than acceptance.
When I discovered social media, it changed my entire view of marketing. Rather than “pushing” myself on to people who I thought needed my services, I was now able to “pull” them towards me and demonstrate how I can be of service to them by providing value to their business. Better yet, I was able to leverage many of social media’s features to identify people and key decision makers in industries I wished to serve.
Download your copy of Social Media for Consultants (2nd Edition) – only $17.00
Why social media as a marketing tool?
Consider the number of users on what I consider the “Big Three” social media platforms:
- Facebook – 800 million users worldwide… and growing
- Twitter – 100 million active users… and growing
- LinkedIn – 135 million users worldwide… and growing
The demographics for each of these platforms are even more interesting:
- Facebook – In 2009, Facebook experienced 276% growth among 35–54-year- olds. The 55+ demographic (demo) experienced 194% growth and the 25–34- year-old demo is doubling every six months.
- Twitter – As of 2009, Twitter is made up of users primarily in the 18–34-year-old demographic group (47%) with the 35–49-year-old group closely behind (31%). Users are 53% female, 47% male.
- LinkedIn – The average LinkedIn user is considered more “upscale” with 30% labeled as savvy networkers with $90,000+ annual income.Twenty-eight percent of LinkedIn users are senior executives with high incomes and high purchasing power at their places of work.
Among those numbers are your customers. In business, you should be where your customers are. With social media, you can by specifically identifying and singling out the people you wish to do business with.
How important is marketing to your business?
It goes without saying. If people don’t know who you are and how you can provide value to them, success will be hard to come by. Social media has the ability to open up many doors for you and your business.
See how social media changed things for this organization:
We set up a Facebook Page but didn’t know much about how to use it until (Social Media for Consultants). Within 6 weeks we had over 500 people join our Page and collected over $4,000 in donations!
Gary Segers
Citizens for an Open Greenbelt
Boise, ID
If using social media was able to make this much of an impact for this organization, imagine what it can do for you and your business.
Let me introduce to you once again:
Social Media for Consultants (2nd Edition)
This book takes the confusion out of social media and shows you how to leverage the three most popular platforms – Facebook, Twitter and LinkedIn – to create a presence, develop a brand and position you as a thoughtleader in your respective field.
Specifically, this book will teach you:
- Why social media tools like Facebook, Twitter, and LinkedIn are a good choice to add to your marketing efforts as a consultant
- A basic understanding of Facebook, Twitter, and LinkedIn – their functionality and intended purpose
- What to include in each of your social media profiles to make them effective and attractive to your followers
- How to leverage social media tools, aggregate them using third-party applications and deliver single messages to multiple platforms reaching a wider audience
Download your copy of Social Media for Consultants – only $17.00
60-Day Money Back Guarantee
Download Social Media for Consultants and use it for 60 days. Put it to the test. If you don’t find it sets you out on the path to leveraging social media as part of your marketing mix for your consulting business, contact us for a full refund.
Download your copy of Social Media for Consultants – only $17.00
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